ARTICLE - The Blue Economy as a Strategic Business Pillar By Mathias Mangels and Gerson Secomandi

ReThinking Works • June 30, 2025

Short version of original article written by authors.
Definition and Relevance of the Blue Economy
The blue economy refers to the set of economic activities related to oceans, seas, and coastal zones within a sustainable development model. According to the World Bank, it involves the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of marine ecosystems. In other words, the blue economy seeks to balance economic growth, social inclusion, and environmental preservation in marine contexts.
This concept is gaining strategic prominence because oceans are vital to the global economy. It is estimated that, at the current pace, ocean industries could double in size and reach USD 3 trillion by 2030. OECD projections suggest that blue economy sectors may grow faster than the global economy by 2030, highlighting enormous potential.


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