The Go To Market USA Workshop, held on February 24, 2026, was an outstanding success, bringing together business leaders and executives committed to structuring a competitive and strategic entry into the U.S. market. During the session, participants worked in focused industry groups — IT & Software, Industrial Equipment, Agribusiness, and Professional Services — to develop differentiated value propositions tailored to the U.S. market. The workshop addressed optimal market positioning, selection of the most suitable local partners and distribution channels, and best practices for promoting and marketing products and services in one of the world’s most competitive business environments.
In addition, the workshop explored the maturity level of each company’s Go To Market USA program, helping participants assess their readiness for international expansion. We also introduced the opportunity to receive a complimentary business plan diagnostic, designed to identify strategic priorities, improvement areas, and growth opportunities for the U.S. market. For more information or to schedule your diagnostic, please contact us at rtw@rethinkingworks.com