blue economy - The sea as a path to results
ReThinking Works • September 1, 2025
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According to Gunter Pauli, the Blue Economy empowers companies by transforming environmental challenges into opportunities for innovation, wealth, and job creation, shifting from a linear model of waste to a circular economy of abundance. Instead of merely reducing harm, it promotes sustainable, profitable business models that address resource efficiency, generate new markets in marine technologies and biotechnology, and create economic benefits for coastal communities by integrating ecosystem protection and social progress with economic growth.
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Celebrating two years of the Blue Santos Program means celebrating collaboration, knowledge, innovation, and a shared commitment to a more sustainable future. This video brings together voices and perspectives that reflect the journey we have built so far—connecting people, institutions, and initiatives around the potential of the blue economy, the Port of Santos, our city, and our ocean. More than looking back, it is an invitation to keep moving forward together, transforming ideas into action and opportunities into lasting impact.
Learn more about Blue Santos at https://lnkd.in/dPZn7FiS
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Venha participar do próximo Programa de Capacitação e Certificação de Líderes Azuis! Mais informações : https://lnkd.in/dCMg8qG3